$1,871,661 Raised to Support the Elton John AIDS Foundation

The Style Icon competition brings together bold, expressive individuals from every walk of life in a celebration of creativity, confidence, and personal style—all while supporting the Elton John AIDS Foundation.


Meet the Champion MEET THE CHAMPION
Jordi Luke
Photo by Jasmine Kerbel for Soft QRTLY
2025 Style Icon

Jordi Luke

Jordi embodies fearless self-belief and creative freedom. Grounded in purpose, he uses fashion as a platform to uplift inclusive communities and champion belonging through generosity and impact.

Flaunt Magazine
Editorial Partner

The Authority on Fashion and Culture

Flaunt Magazine is an independent, award-winning fashion and culture publication based in Los Angeles, known for its satirical edge and fearless creativity.

Elton John AIDS Foundation
Supporting Elton John AIDS Foundation

The Elton John AIDS Foundation is committed to overcoming the stigma, discrimination and neglect that prevent us from ending AIDS. The Foundation has raised over $650 million to provide safe and compassionate care to vulnerable communities around the world. @ejaf

A Leader in the Global Response to HIV

Presented By

Elton John

Elton John is a legendary musician and one of the top selling artists of all time with over 300 million records sold worldwide. He founded the Elton John AIDS Foundation in 1992 to end AIDS for everyone, everywhere.

David Furnish

David Furnish is an acclaimed producer, CEO of Rocket Entertainment, and Chair of the Elton John AIDS Foundation. David's advocacy work is extensive, leading global campaigns in the fight against HIV/AIDS.

Charlotte Tilbury

Charlotte Tilbury MBE is a multi award winning beauty entrepreneur and makeup artist who translated her artistry expertise into a global beauty empire empowering everyone everywhere with the magic of confidence and joy.

Thank You

2025 Finalists

Jordi Luke

Jordi Luke

Margot McKenna

Margot McKenna

Jericho Habib

Jericho Habib

Joshua Smith Bowman

Joshua Smith Bowman

Zaira Ekwi

Zaira Ekwi

Alexandra Bikbulatova

Alexandra Bikbulatova

Jeffrey Jackson

Jeffrey Jackson

Camille Elisa Colon Sanchez

Camille Elisa Colon Sanchez

Royl King

Royl King

Michaela Mary Moerschfelder

Michaela Mary Moerschfelder

Sol Tinio

Sol Tinio

Tziporah Salamon

Tziporah Salamon

Delorean Black

Delorean Black

Flavia Loraque

Flavia Loraque

Rudy Guida

Rudy Guida

Dontae Wood

Dontae Wood

Powered by Colossal

Colossal is a nationally registered professional fundraiser that inspires people to advocate for themselves and those in need. Through online competitions like Style Icon, Colossal offers participants the opportunity to make their mark while also making a big impact.

Meet the Team Behind Style Icon